BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
- HOME
- BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
DCG FORMATIONS is a higher education institution subject to pedagogical oversight by the State, through the Academy of Paris. DCG FORMATIONS offers training in Sustainability Management from Bac to Bac +5 level, delivered both in person and remotely, as initial and continuing education.
- Its activity declaration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
CERTIFICATE PROGRAMME
01-60-05-58-30
contact@dcgformations.fr – admissions@dcgformations.fr
BACHELOR’S DEGREE IN BRAND MANAGEMENT AND BRANDING
The Bachelor’s Degree in Brand Management and Branding (GM) at DCG Formations is a Level 6 qualification listed on the RNCP, designed to train hybrid profiles capable of learning how to build, manage, and protect the identity of a company or a product within a competitive environment.
This programme is ideally suited to Managers responsible for brand management, who are seeking creative, passionate, curious, and motivated collaborators.
The GM Bachelor at DCG Formations enables students to be highly operational from their very first professional experience or to continue their studies towards a Bac+4/5 level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their respective fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Title registered in the National Directory of Professional Certifications (RNCP)
This programme is accessible to persons with disabilities
Disability Officer : Stéphane NOAH
Phone : 0160055830
Email : Stephanenoah@emsp-bs.fr
Academic Programme
1ST AND 2ND YEAR
The GM programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business and Project Management
Human Resources Administration
Management of Collaborative Tools
Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Flow Management
Visual Identity and Brand Guidelines
Brand Platform and Brand DNA
Brand Storytelling and Narrative
Fundamentals of Fashion Marketing
Internship (Optional)
Schedule: 2 days of training and 3 days in the company
3RD YEAR
The GM programme in the final year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
Packaging and Product Design
Brand Architecture
Brand Equity and Value Enhancement
Influencer Marketing
Semester 2:
Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Schedule: 2 days of training and 3 days in the company
Admission Requirements
ENTRY REQUIREMENTS
Baccalaureate (Bac) and Bac+2
Prerequisites:
The Bachelor’s Degree in Brand Management and Branding (GM) at DCG FORMATIONS is accessible to holders of a baccalaureate. Direct entry into the third year is open to holders of a BTS or any other Level 5 qualification.
Admission is based on a review of the application file and, where applicable, an interview.
Schedule: 2 days of training and 3 days in the company
TEACHING METHOD AND ASSESSMENT
Assessment methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions and/or oral assessments and/or research work / Continuous assessment / Work-study and skills review (written + oral) / Thesis defence / Professional evaluation in the company
Summary documents of the programme:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video materials, and any exercises to be completed during the training sessions
This programme does not have any equivalence or bridging options
Students entering the first year are required to successfully complete all skills blocks
FURTHER STUDIES
This Bachelor’s degree has a professional focus and therefore leads directly to employment. You also have the option to enrol in the first year of a Master’s programme.
ADMISSION REQUIREMENTS AND DEADLINES
APPLICATION DEADLINES
- Registrations for the September 2026 intake are open from 1 March to 20 September 2026.
- Registrations for the January 2027 delayed intake continue until 18 December.
Procedures
Access to our programmes may be initiated:
By the employer,
By the employee with their own agreement,
By a student or their legal guardian
Work-study programmes are available from the 3rd year onwards.
Once the registration form is completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then offer, regardless of the chosen funding method, a knowledge test and/or a positioning interview (by phone or videoconference) and/or an application review.
PROGRAMME OBJECTIVES
The Bachelor’s Degree in Brand Management and Branding (GM) at DCG Formations is a State-recognised Level 6 qualification aimed at achieving the following objectives:
- Define the brand’s mission, vision, values, and promise
- Learn how to differentiate a brand from its competitors so that it occupies a unique position in the consumer’s mind
- Create a consistent and emotionally engaging brand narrative
- Oversee the development of brand guidelines, packaging, and communication materials
- Align pricing, product, and distribution with the desired brand image
- Ensure that every touchpoint (store, website, after-sales service) reflects the brand image
- Learn how to manage the brand voice across different platforms
- Be able to protect the brand’s reputation in the event of negative publicity
- Identify and collaborate with relevant brand ambassadors
- Analyse brand awareness levels (spontaneous and aided)
- Interpret consumer trends and purchasing behaviours
- Monitor market developments to adapt the strategy in real time
SUPPORT FOR COMPANY SEARCH
Company Research Seminar
Individual Coaching
Networking with the School’s Partners
CAREER OPPORTUNITIES
- Junior Brand Manager
- Strategic Planner
- Brand Identity Consultant
- Content Manager / Brand Content Specialist
- Social Media & Influencer Manager
- Copywriter
- Design & Packaging Project Manager
- Brand Experience Manager
- Brand Equity Analyst
- Product Manager
Schedule: 2 days of training and 3 days in the company
PROGRAMME DURATION AND PACE
DURATION OF STUDIES:
3 years for students holding a Baccalaureate (BAC) or an equivalent qualification
Work-study programme available from the third year onwards.
FUNDING
- Apprenticeship contract: the company covers the tuition fees on behalf of the student.
- Individual Training Leave (CIF).
- Individual Training Assistance (AIF): if you are a job seeker.
- Personal funding: through a student job or a bank loan.
- You have the option to pay your tuition fees in instalments.
- Company search seminar
- Individual coaching
TUITION FEES
Tuition fees for the work-study programme: €10,500 VAT included / year
Tuition fees for the full-time programme: €5,500 VAT included / year
Registration fee: €1,000 VAT included
Information relating to the cost of this programme is available by clicking on the following link: https://dcgformations.fr/tarifs-et-financements/.
INFORMATIONS CONTACTS
E-mail: contact@dcgformations.fr – admissions@dcgformations.fr
Phone : 0160055830
