BACHELOR’S DEGREE IN BUSINESS MANAGEMENT AND COMMERCIAL DEVELOPMENT
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- BACHELOR’S DEGREE IN BUSINESS MANAGEMENT AND COMMERCIAL DEVELOPMENT
DCG FORMATIONS is a higher education institution subject to pedagogical oversight by the State, through the Academy of Paris. DCG FORMATIONS offers training in Sustainability Management from Bac to Bac +5 level, delivered both in person and remotely, as initial and continuing education.
- Its activity declaration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
CERTIFICATE PROGRAMME
01-60-05-58-30
contact@dcgformations.fr – admissions@dcgformations.fr
BACHELOR’S DEGREE IN BUSINESS MANAGEMENT AND COMMERCIAL DEVELOPMENT
The Bachelor’s Degree in Commercial Management (GC) at DCG Formations is a Level 6 qualification listed on the RNCP, designed to transform students into professionals in sales and operational management, capable of driving a strategy from start to finish.
This programme is ideally suited to Managers responsible for steering commercial strategy, who are seeking creative, passionate, curious, and motivated collaborators.
The GC Bachelor at DCG Formations enables students to be highly operational from their very first professional experience or to continue their studies towards a Bac+4/5 level. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their respective fields.
Connections with our network of premium partner companies are established to support your work-study programme.
Title registered in the National Directory of Professional Certifications (RNCP)
This programme is accessible to persons with disabilities
Disability Officer : Stéphane NOAH
Phone : 0160055830
Email : Stephanenoah@emsp-bs.fr
Academic Programme
1ST AND 2ND YEAR
The GC programme in Years 1 and 2, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business and Project Management
Human Resources Administration
Management of Collaborative Tools
Operations Management
Marketing Analysis and Customer Experience
Semester 2:
Start-ups and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Business Development Strategies
Basic Management Control
Business Intelligence and Strategic Monitoring
Influence Strategies and Lobbying
Internship (Optional)
Schedule: 2 days of training and 3 days in the company
3RD YEAR
The GC programme in the final year of specialisation is organised around two (2) pillars:
PILLAR 1: SPECIALISATION SUBJECTS
Semester 1:
Logistics & Supply Chain
Negotiation Techniques and Customer Experience
Inventory and Stock Management
International Management and Trade
Semester 2:
Commercial Law
Marketing Strategy & Web Marketing
Commercial Operations Management
KPI and Performance Analysis
Internship (Compulsory)
PILLAR 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
- Block 1: Coordinate and improve the commercial activity of a retail establishment
- Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
- Block 3: Manage the employees of the retail establishment
Schedule: 2 days of training and 3 days in the company
Admission Requirements
ENTRY REQUIREMENTS
Baccalaureate (Bac) and Bac+2
Prerequisites:
The Bachelor’s Degree in Commercial Management (GC) at DCG FORMATIONS is accessible to holders of a baccalaureate. Direct entry into the third year is open to holders of a BTS or any other Level 5 qualification.
Admission is based on a review of the application file and, where applicable, an interview.
Schedule: 2 days of training and 3 days in the company
TEACHING METHOD AND ASSESSMENT
Assessment methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions and/or oral assessments and/or research work / Continuous assessment / Work-study and skills review (written + oral) / Thesis defence / Professional evaluation in the company
Summary documents of the programme:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video materials, and any exercises to be completed during the training sessions
This programme does not have any equivalence or bridging options
Students entering the first year are required to successfully complete all skills blocks
FURTHER STUDIES
This Bachelor’s degree has a professional focus and therefore leads directly to employment. You also have the option to enrol in the first year of a Master’s programme.
ADMISSION REQUIREMENTS AND DEADLINES
APPLICATION DEADLINES
- Registrations for the September 2026 intake are open from 1 March to 20 September 2026.
- Registrations for the January 2027 delayed intake continue until 18 December.
Procedures
Access to our programmes may be initiated:
By the employer,
By the employee with their own agreement,
By a student or their legal guardian
Work-study programmes are available from the 3rd year onwards.
Once the registration form is completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then offer, regardless of the chosen funding method, a knowledge test and/or a positioning interview (by phone or videoconference) and/or an application review.
PROGRAMME OBJECTIVES
The Bachelor’s Degree in Commercial Management (GC) at DCG Formations is a State-recognised Level 6 qualification with the following objectives:
- Learn how to conduct sales interviews in B2B (Business to Business) and B2C (Business to Consumer) contexts
- Be able to implement CRM (Customer Relationship Management) tools to maintain long-term customer relationships
- Master modern techniques (social selling, cold calling, marketing automation) to acquire new accounts
- Interpret key performance indicators (KPIs) such as average basket value, conversion rate, or gross margin
- Develop sales forecasts and ensure the profitability of actions undertaken
- Report activities to management in a clear and concise manner, using visual formats
- Analyse competitors and market trends to identify growth opportunities
- Translate company strategy into concrete objectives and operational actions
- Participate in promoting the company’s offering (events, digital marketing, sales materials)
- Understand how to onboard and upskill team members
- Know how to motivate a sales force and set both individual and collective objectives
- Acquire the legal fundamentals required to manage sales contracts and team management
SUPPORT FOR COMPANY SEARCH
Company Research Seminar
Individual Coaching
Networking with the School’s Partners
CAREER OPPORTUNITIES
- Account Manager
- Sales Representative
- Business Developer
- Technical Sales Representative
- Key Account Manager (KAM)
- Sales Executive
- Retail Manager
- Sales Officer
- Project Officer
- Business Development Consultant
Schedule: 2 days of training and 3 days in the company
PROGRAMME DURATION AND PACE
DURATION OF STUDIES:
3 years for students holding a Baccalaureate (BAC) or an equivalent qualification
Work-study programme available from the third year onwards.
FUNDING
- Apprenticeship contract: the company covers the tuition fees on behalf of the student.
- Individual Training Leave (CIF).
- Individual Training Assistance (AIF): if you are a job seeker.
- Personal funding: through a student job or a bank loan.
- You have the option to pay your tuition fees in instalments.
- Company search seminar
- Individual coaching
TUITION FEES
Tuition fees for the work-study programme: €10,500 VAT included / year
Tuition fees for the full-time programme: €5,500 VAT included / year
Registration fee: €1,000 VAT included
Information relating to the cost of this programme is available by clicking on the following link: https://dcgformations.fr/tarifs-et-financements/.
INFORMATIONS CONTACTS
E-mail: contact@dcgformations.fr – admissions@dcgformations.fr
Phone : 0160055830
